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The View Behind The Windshield

NASCAR to expand in-car camera live streams on Twitter

by Loyd McIntosh

In a move that will dramatically improve the online viewing experience, NASCAR has announced it will live stream one in-car camera on Twitter during 15 Monster Energy NASCAR Cup Series™ races. NASCAR fans will be able to view races from a driver’s perspective during the second half of the 2018 season, including all 10 NASCAR Playoff races.

Fans following NASCAR on witter will be able to experience an in-car camera live stream from Daytona International Speedway during the Monster Energy NASCAR Cup Series race on July 7, followed by races at at Watkins Glen International (Aug. 5), the night race at Bristol Motor Speedway (August 18), the throwback race at Darlington Raceway (September 2) and Indianapolis Motor Speedway (September 9).

NASCAR and Twitter representatives believe live-stream events provide fans with a realistic glimpse of what it’s like to be behind the wheel of a stock car racing at top speed and are they are thrilled to make these in-care streams a regular part of the NASCAR experience.

“We’ve created an experience that brings Twitter users inside the cars at speeds of more than 200 miles per hour,” says Jill Gregory, Senior Vice President and Chief Marketing Officer, NASCAR in a statement released on NASCAR.com “The live stream is yet another window into our sport that captures all the drama and intensity of NASCAR racing – now available to fans for even more races in 2018.”

“We are thrilled that NASCAR will make its in-car cameras available on Twitter in 2018,” adds Laura Froelich, Global Head of Sports Partnerships at Twitter. “NASCAR fans will once again be able to access these unique in-car cameras at the same speed as the real-time conversation – all in one place on Twitter.”

The in-car camera live stream debuted on Twitter during the 2017 NASCAR Playoffs, as four Monster Energy NASCAR Cup Series™ Championship contenders provided in-car views on Twitter from the green flag all the way to Victory Lane. Last fall, Martin Truex Jr., Kyle Busch, Kevin Harvick, and Brad Keselowski each won races as the featured driver during the NASCAR® Playoffs live stream, crossing the finish line and taking the checkered flag with viewers on Twitter in on the experience.

The 2018 live streams will be accessible for free for logged-in and logged-out users in the United States via NASCAR’s official Twitter handle, @NASCAR ‏, and connected devices. Real-time race highlights will also be available on @NASCAR, offering fans additional ways to follow the playoffs at home or on the go.

On the same screen of this live stream, fans will find a real-time curated timeline of Tweets that capture the best of the NASCAR race live conversation.