FanDuel Ponies Up with the Denver Broncos

Credit: Denver Broncos

FanDuel Ponies Up with the Denver Broncos

FanDuel Ready to Parlay Venture with Denver Broncos

How much do you want to bet?  It certainly looks like the Denver Broncos are all in as they have agreed to a multi-year deal with FanDuel to make the sportsbook their official sports betting and daily fantasy football partner.

While the Broncos are the first NFL team to formally announce such an agreement since the league cleared the path earlier this year, they most certainly won’t be the last. Las Vegas Raiders anyone?

The agreement will allow FanDuel to use Broncos logos in their advertising in Colorado and the company will advertise in the stadium as well as on the Broncos’ TV and radio broadcasts as well as on the team’s website.

In a statement, Broncos chief commercial official Mac Freeman said: “FanDuel has built a strong reputation as a premier gaming destination for sports fans. The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans. With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”

Proposition DD was passed in Colorado in November of 2019, which legalized sports betting in the state. And earlier this year, after an in-house study, the NFL formally announced teams could individually sell sportsbook sponsorships.

Those agreements, the league said, could make a company the “official” sportsbook of individual teams.

The league has told teams that active players or coaches cannot appear in any advertising for these sports betting partners and teams cannot sell naming rights to stadiums or practice facilities to sportsbook companies.

However, deals like the one the Broncos have announced, will become far more common around the league and the odds are your favorite NFL team will venture into the fray soon.